Using Google Tag Manager in the Web App

Setting up Google Tag Manager

Google Tag Manager (GTM) is a great tool for adding analytics and other customizations to your web app. Here's how to get set up in three easy steps:

1. Set up a GTM container at https://tagmanager.google.com/
2. Send the code-snippet/container-ID to your account manager
3. Add whatever tags you want

Using the data layer

Custom events and variables allow you to create more relevant tracking than you get out of the box.

Here is a list of custom events that Audiorista currently fires, which you can create triggers for:

Here is a list of custom variables that Audiorista currently uses: